What is sentiment analysis and how to do it by yourself
Sentiment analysis allows you to check how your target audience feels about your brand, product, or service.
Discover sentiment analysis ⟶AI Social Listening Tool
Get AI-powered access to every mention of your company across social media, news sites, blogs, videos, forums, podcasts, reviews, and more.
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GOODSTANDING
PROJECTS
Northwind ✦
MentionsSummaryAnalysisSources
Summary
MENTIONS
300K
REACH
639M
POSITIVE
16M
NEGATIVE
65K
NEUTRAL
46K
Mentions
TOP SOURCES
Goodstanding gives you the most complete access to online mentions anywhere. Be the first to know — and get ahead of the story.
Gather insights from 25 million online sources, tracked in real time.
Use advanced sentiment analysis to sort positive, negative and neutral mentions.
Measure and report on your PR coverage in one click.
Marcus T.
Negative ⌄I don't like how Northwind Air lost my bag and never answered my claim.
MENTIONS
150K
+25050 (0.16%)
REACH
112M
+74M (66%)
POSITIVES
6602
+1478 (0.22%)
NEGATIVES
15K
−1982 (0.13%)
▲ MENTIONS
Measure brand awareness and presence. Track reach and engagement with our state-of-the-art technology.
Evaluate marketing efforts and benchmark against competitors.
Identify the reach and importance of mentions. Filter out the noise and focus on what matters.
Share statistics and insights with your team on autopilot.
Learn from online conversations about your company. Get access to honest consumer feedback.
Learn what people like or dislike about your company.
Use customer insights to make informed business decisions that resonate with your audience.
Share insights across your organisation.
GOODSTANDING
PROJECTS
Review ✓Toasted Vanilla at Beanhouse is my personal dream
Kate W.
Positive ⌄♡ 532I wish they also sold Toasted Vanilla in Beanhouse.
Daniel Parsons
Marketing Director & Founder
“Goodstanding is the one-stop shop for your brand insights. Now with even more AI-powered capabilities, it is one of the only tools you need to understand your brand health in minutes.”All Testimonials
Track campaign hashtags and find influencers. Measure the effects of a hashtag campaign, like reach and engagement.
Access important hashtag metrics.
Measure the number of mentions carrying a hashtag.
MENTIONS
150K
+25050 (0.16%)
REACH
112M
+74M (66%)
POSITIVES
6602
+1478 (0.22%)
NEGATIVES
15K
−1982 (0.13%)
▲ MENTIONS
Kate W.
Positive♡ 532I wish they also sold Toasted Vanilla in Beanhouse.
Goodstanding tracks all public sources, including social, news, blogs, videos, forums, podcasts, reviews, and much more!
& much, much more
25B+
MENTIONS
DELIVERED
25M
ACTIVE DOMAINS
MONITORED
154
WE'RE CURRENTLY WORKING
WITH CUSTOMERS FROM 154 COUNTRIES
Current Score
for the Northwind brand
Monday, Dec 21, 2026
Brand reputation score
75DAY ANALYSIS
Our AI “definitely gets sarcasm.” Get it? We've just used sarcasm to talk about sarcasm. Take that AI. Honestly, though, Artificial Intelligence helps you make sense of the data to save you time.
Our AI-powered language detection helps you to track mentions that matter.
We distil numerous brand mentions into an actionable and easily digestible word cloud.
Easy access to positive & negative brand mentions.
Video
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Sentiment analysis allows you to check how your target audience feels about your brand, product, or service.
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