About Goodstanding

A decade of listening, so you don't have to guess.

Since 2015 we've tracked 25 billion mentions for 4,000+ brands — from two-person startups to household names.

The Goodstanding Digital team working in a bright open-plan office

Our story.

Goodstanding started after our founder watched a client's product launch drown in unanswered complaints — none of which the client had seen. The monitoring tools of the day were slow, expensive and blind to social conversation.

Eleven years later, our AI reads 25 million sources in 108 languages, our specialists answer support chats in under two minutes, and our customers span 154 countries. The mission hasn't changed: no brand should ever be blindsided.

25B+

MENTIONS DELIVERED

4,000+

HAPPY BRANDS

80+

SPECIALISTS

What we believe.

Customers hear it first

Every alert, digest and report is designed so the brand responds before the story grows.

AI with receipts

Every score links back to the mentions behind it. No black boxes, no magic numbers.

Humans on standby

Real specialists, median response under two minutes, 80+ people strong and growing.

Leadership.

Portrait of Goodstanding CEO Daniel Whitfield

Daniel Whitfield

Co-founder & CEO

Portrait of Goodstanding product lead Amara Osei

Amara Osei

Head of Product

Portrait of Goodstanding AI lead Jonas Lindqvist

Jonas Lindqvist

Head of AI Research

Come listen with us.

We're hiring across support, engineering and data science.